Hello, I'm Brian Devine, your online marketing consultant and we are here for question #10. This question is about YouTube, and the question that I do get quite often is, "Am I really going to find new patients on YouTube?" I like this question for lots of reasons, but first because it's thinking about YouTube in a very narrow way.
So if you were able to put a video on YouTube and somebody who was looking for orthodontics in your area happened to look up orthodontics, put in your area, found your video on YouTube, and thought, "This is the place for me, " that would be pretty impressive. It does not happen very often. So, no. Are you going to find a lot of new patients by putting up a video on YouTube? Probably not.
But that's not the power of what we have here with YouTube. It's not about YouTube helping you find new patients, it's about YouTube helping your search engine results and helping people understand more about what you do through video.
I want you to shift that thought pattern a little bit. When you put videos on YouTube, hopefully you've done all the right things to set up your account and optimize it for you as an orthodontist.
Then, when you upload your videos, you're optimizing the video for the specific keywords that you want to target, meaning those are the words you want to make sure you show up on online, and you are putting links back to your website on your YouTube page and on your video so it's on what's called the lower third of your video kind of like what you've seen on all of our videos.
What happens is, when you consistently put those videos up and people start looking at them and you can just go look at them yourself, tell people that you've got a new video on YouTube. What can start to happen is that if you've optimized them correctly (most people don't really get this, they don't understand how this optimization for YouTube works) what happens is, when somebody goes to Google, Yahoo!, bing, what have you, whatever search engine they're on, and they type in that keyword phrase that you've targeted with all of these videos, your videos are going to show up in the search engine results.
So if your website has done all the right things and it's showing up, that could be anywhere from page one, maybe one through ten. Hopefully you made it into the top three, and then your video shows up, so there you are with these videos.
And maybe two or three of your videos have shown up because you've really done a good job of getting those keywords and tags up there. And then maybe your blog shows up with video on it from YouTube. All of these sources are pointing back to your website. So more often than not, your website will be above these.
If you haven't had a chance, go over to my blog and watch the video on video marketing search engine results. What I'm showing is that in just a matter of weeks, utilizing videos on YouTube and several other searchable sites, I was able to move my website up onto page one of Google. In a matter of weeks, I got three different spots. We can do that for you as well.
How do we do it? Well, we start getting video on YouTube. We start getting video all over the place, including your website. It's not just about the video convincing someone to take some action, it's about the video helping you get found, getting you exposed, so that when someone is looking for orthodontists in your area, and you can cover that front page, you are the one they would consider as the expert to talk to first.
I firmly believe that if you can be the first person that people want to talk to, and then you do everything right in the practice and you understand persuasion, you understand how to help people make the right decision when it comes to moving forward with orthodontic treatment, then you will have all kinds of new patients. You will never have to worry about how you're going to pay the bills, or any slowdown in the economy because you're going to be continuously having patients come in from multiple sources.
I hope this has given you some really good insight and some food for thought. Start setting up your video sites like YouTube today.
Brian J Devine is an online marketing and sales expert with over 15 years of experience specializing in the orthodontic and dental industries. As owner of Top Line Management, Inc., Brian has helped numerous clients develop effective marketing and sales strategies to ensure that visitors to their website become happy patients. Brian shares the latest information and trends as well as how to apply them on his websites http://www.brianjdevine.com. If you would like a series of 20 free videos about online marketing for orthodontists, got to http://orthovideosnow.com/free.
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