One of the most popular methods of product promotion used by marketers today is online video, and as everyone knows, YouTube is the best place on the web for doing just that. But the game is in getting more YouTube views, comments and traffic, so here are 5 tips to help you get started.
1. Research your video keywords
You may have the best product in the world, and you may also have a really great video which demonstrates the usefulness of your product. But without traffic, no one will see your masterpiece unless they can find it. If you want to get more YouTube play, you have to target the specific keywords that people are going to use to search for your product or service.
Find out what keywords best describe your product and then include those keywords in the title and description of your video. Once you get your views up, there is a far greater chance some of those users end up following your link and buying your product. For maximum results, place the keyword title as the first thing in your description as a sort of "header tag" before any additional descriptive text.
Never, ever, EVER mislabel the content of your video in a pitch to grab traffic from a high traffic but irrelevant keyword. If you find a high traffic phrase but your video content doesn't match, YouTube will delete your video and possibly your account. Take it from me who learned this the hard way. Don't do it, it's not worth it. You can get more YouTube views and better conversions doing things the right way.
2. Don't build a castle, build an empire - increasing Channel Views
Increasing your popularity among the YouTube general audience is another method to increase traffic and YouTube views. A new YouTube channel generally will not have many people subscribed, so getting plays on your content is an inherent challenge. If you increase your channel views, your YouTube ranking rises. A high ranking brings more organic traffic - people who are looking for your product or service! If you have some money to invest in your business, you can often use it to buy YouTube channel views.
3. Increase YouTube Favorites
On the main page of YouTube you may have noticed the "most favorite" category. If you can get your video into this category by having lots of favorites, then every YouTube viewer who comes to the main page sees your pitch, simple as that. The good news is that just like channel views, favorites can be purchased as well and can obviously be a wise investment.
4. Increase Video Views
To get the most out of your YouTube traffic, you should add videos often, on a schedule and keep them relevant. The more videos you have, the more plays you get, and the more plays you get the higher your channel will rank. As traffic increases, comments will follow which also helps your videos rank better in YouTube and Google.
5. Back links, back links, back links.
Link to your YouTube video from all of the social media outlets. Sites like Facebook, Twitter, Digg, MySpace can provide you with a canvas to create a powerful and relevant backlink. The more back links you have - the more times your video is shared across the internet - by anybody at any time, the higher your video will rank on YouTube and Google search results.
These are some powerful tips from a video marketing genius who was also looking to increase his own traffic using YouTube. The bottom line is this: the more popular your video is, the more popular it will become. The more popular it becomes, the more traffic you will get. The more traffic you get, the more "ka-ching!"
Many have found success using a professional YouTube SEO service that delivers real users to your YouTube video. Discover it for yourself: http://www.pagex.com/get-YouTube-views.cfm.
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